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We are the first specialist social network to also provide a research platform for brands interested in engaging in the grandparents market.

  • Stage Full Product Ready
  • Industry Internet / Web Services
  • Location London, GB-ENG, United Kingdom
  • Currency GBP
  • Founded August 2007
  • Employees 2
  • Website

Company Summary

Grannynet is the definitive online support network for grandmothers. We are their most engaged community in the UK providing them with a vital resource, but also offering a unique service to brands who wish to tap into this misunderstood and underrated market. The market is huge and growing due to an ageing population, rising birth rate and reconstituted families. It is also very valuable - the over-50s have a collective pot of £175bn to spend.


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    Charlotte Emma Lloyd Owen

    Charlotte began her career at advertising agency Leo Burnett where she found her niche in new business and marketing. After two further agency roles at Howell Henry and then Engine, she went client side to work at Conran. Seven years of marketing experience stood her in good stead to join Verity in running Grannynet as Director in 2009. Charlotte is mother to two boys aged 5 and 3.

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    Verity Gill

    Verity started her career in government intelligence, then worked as an associate in the City and latterly as an econometrician at media agency Mindshare. After having her first child, looking to return to work, Verity approached her mother for childcare support. It was then that she got the idea for Grannynet. Verity has three children aged 6, 4 and 1.


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    Jagshaw Baker
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    Grenville Barker & Company

Previous Investors

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