We are the first specialist social network to also provide a research platform for brands interested in engaging in the grandparents market.
Grannynet is the definitive online support network for grandmothers. We are their most engaged community in the UK providing them with a vital resource, but also offering a unique service to brands who wish to tap into this misunderstood and underrated market. The market is huge and growing due to an ageing population, rising birth rate and reconstituted families. It is also very valuable - the over-50s have a collective pot of £175bn to spend.