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Leveraging visualization, social content, and gaming mechanics to improve participation rates in alumni fundraising campaigns.

  • Stage Prototype Ready
  • Industry Internet / Web Services
  • Location San Francisco, CA, USA
  • Currency USD
  • Founded September 2011
  • Employees 1
  • Website

Company Summary

Alumni fundraising participation rates have been declining for a decade, and GradMap's proven, pilot-tested mix of information visualization, social logins, and gaming mechanics reverses this trend. By combining school and social data, GradMap displays participant pictures and profiles (and placeholders for non-participants) sortable by key affinity groups, fostering reconnection and positive social pressure around alumni giving.


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    Seth Familian
    Founder + CEO

    A strongly self-motivated "designerpreneur" with extensive experience in corporate strategy, product management, brand strategy, and business development. Seth also founded insights + interfaces consultancy Familian&1 in 2009, and has used proceeds from consulting work plus a partnership with UC Berkeley's Haas School of Business (where he earned his MBA in 2007) to bootstrap GradMap.

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    Zeke Swepson
    Cofounder & Lead Architect

    A seasoned systems architect with extensive experience using PHP and Java

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    Wanich Kantasima
    Frontend Developer

    An adept JavaScript, PHP, HTML and CSS developer who has worked with Seth for over 2 years

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    Lyka Sethi
    Business Development Associate

    A rising senior at the Haas School of Business's undergraduate program with skills in marketing and strategy


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    Adam Arthur Bier
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    Steven Kopff