CRM is one of the fastest growing enterprise markets, estimated to be worth $18 billion by 2017 in the US alone. Over 20% of sales reps' time is spent managing the CRM, but the data quality is still largely poor and subjective, rendering the CRM useless for management and wasting companies thousands of dollars.

Grace takes manual CRM data entry off companies's shoulders and ensures that the data inside the CRM is always complete and up-to-date.