20 years of experience in technology and managing teams. Prior, he was a Major in the Israeli Army leading 70 soldiers in combat. Later he led cross functional development and product management teams from start ups to global banks. Eran went through surrogacy to have his daughter, Ariel. In doing so, he learned about the many issues and inefficiencies in the fertility ecosystem, which inspired him to create the first platform to solve them.

Marketing executive with 16+ years of experience from leading global publishers Condé Nast and Skift and successful start-ups; Paintzen (acq by PPG Industries) and Integral Ad Science (acq by Vista Equity Partners). Began career on the digital agency side (Digitas).

Sales and Business Development executive with decades of experience and deep relationships in the Fem- Tech and fertility space. Previous leadership roles at Organic Conceptions, Univfy and Natera

Ariel has over 17 years of experience as a software development executive,
with an extensive background in delivering products and solutions to support businesses including Flipkart, Amazon, Zoran, and successful start-ups such as Keeprz (acquired by Conduit Mobile).