Jeffry van Ede started his entrepreneurial career in consumer retail before enjoying a successful career in consumer electronics as later Vice President of Sony Europe and CEO of Sony Germany. In the role of Senior Executive trouble-shooter, van Ede has turned around multiple national sales companies and European business units to profit and growth. More recently, van Ede has coached on the theme of disruptive change management.

Thomas Preiss began his entrepreneurial pursuits at IBB Beteiligungsgesellschaft, where he evaluated investment opportunities in various start-up businesses across the sectors of music, games, multimedia and consumer Internet. Prior to founding goodz, he also gained extensive experience in international sales and distribution management while working with Lionsgate Films in Los Angeles.

Florian Lanzer studied Business in Germany, the USA and England and holds a Master’s Degree in Marketing and Strategy. He gained professional experience in international corporations like E.ON and Schwarzkopf as well as in the Berlin start-up scene. At goodz he is responsible for Marketing, Design and Content.

Piotr Lewandowski started his whizz kid career in 2005 as Web Developer at Media Star before moving on to CreativeStyle as a PHP programmer. Since 2011 Piotr has stepped into leading roles as an independent Magento Consultant. Piotr has a broad knowledge on all essential e-commerce technologies and is a certified PHP5 Engineer, Symphony- and Magento expert.