Our snacks have real nutritional 'substance', and kids love to eat them. Our snacks aren't just "fillers' like the others out now, and instead provide a real, compelling level of vitamins, omega-3's, and antioxidants. Packaging is ‘fun’ and imaginative to attract kids, yet soft and comforting to compel parents to make the buying choice. The health benefit messaging for parents is subtle, but obvious.