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Good Superfoods™

Winner of Best New Product @ NUTRACON - Good Superfoods Develops & Manufactures Functional Chocolate® for Natural and Mass Retail Channels.

  • Stage $500K in TTM Revenue
  • Industry Food and Beverage
  • Location Garden City, ID, USA
  • Currency USD
  • Founded April 2010
  • Employees 10
  • Website

Company Summary

Good Superfoods | GOOD CACAO® is the world’s first Superfood Chocolate® to incorporate proprietary and patented nutraceutical ingredients that offer targeted, evidence-based nutrition. We have taken a leadership position in the emerging $176 Billion “functional food” category - our plan delivers best-in-class organic, whole-food, Functional Chocolate® and snacks to specialty, natural, and mass markets nationally via our broker and retail network.


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    Paul Frantellizzi
    Founder/ CEO

    Paul Frantellizzi, Founder and CEO of GOOD SUPERFOODS™, is a Boise Idaho-based Superfood Entrepreneur. Paul is a passionate and motivational leader with results oriented entrepreneurial vision and a unique ability to bring great value to every relationship and business opportunity.

    A former native of NYC, Paul has a 30-year history of start-ups, executive management, two term Mayor, and national sales and marketing experience.

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    Dr. Michael T. Murray

    Michael T. Murray, N.D., is regarded as one of the world’s leading authorities on natural medicine. Dr. Murray is a graduate, former faculty member of, and serves on the Board of Regents of Bastyr University, where he received his doctorate in naturopathic medicine in 1985. He is coauthor of A Textbook of Natural Medicine and the Encyclopedia of Natural Medicine. He has also written more than 30 best selling books.

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    Jennifer Gaudry
    VP of Research and Development

    Jennifer graduated from Johnson & Wales University with degrees in Culinary Arts and Food Service Management. She has extensive experience in catering, fine dining, regional cuisine, recipe testing/development, wedding cake design, baking and pastry.

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    Leila Crossley
    VP of Operations

    Dedicated leader with 20+ years in Food Manufacturing and Operations. Highly organized and motivated with strong multitasking skills. Customer service oriented. Cost conscious with a process improvement mindset.

    Aria Beverage LLC:
    Managing Partner

    The Good Cow Company:
    Director of Supply Chain

    Dreyer’s Grand Ice Cream:
    Corporate Supply Chain Coordinator
    Production Planner
    Plant Accounting Manager


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    Bradlee R. Frazer - Hawley Troxell - Intellectual Property
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    Chris Gotsch, CPA Partner @ TRAVIS JEFFRIES, PA

Previous Investors

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    Kerry Phelps