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GoodPeople is a social network and marketplace for the outdoor adventure lifestyle.

  • Stage $1M in TTM Revenue
  • Industry Internet / Web Services
  • Location San Francisco, CA, USA
  • Currency USD
  • Founded November 2009
  • Employees 18
  • Website

Company Summary is the online hub for outdoor and action sports enthusiasts. The personalized platform is mobile responsive and helps people, brands, retailers, and causes come together to share their passion while promoting social and environmental responsibility. GoodPeople is a leader in the action sports industry in both North and South America with a partnership with the X Games and was named a 2012 Endeavor Global Company in Argentina.


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    Pablo Orlando
    co-Founder, CEO

    Pablo Orlando, is a serial entrepreneur with a previous successful exit (San Tome) and was named “The Most Outstanding Young Person” (TOYP 2011) of Argentina. He has been featured in the biggest newspapers, radio programs and magazines in Argentina and was named Entrepreneur of 2008 by the top entrepreneur magazine.
    Licensed Economist & Masters in Finance - Saint Andrews Univ.
    MBA 2012 - Hult Int. Business School
    2012 Endeavor Entrepreneur

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    Daniel Jejcic
    co-Founder, CMO

    Daniel Jejcic was building longboards in his garage as a hobby while receiving a BA in Business Administration from Saint Andrews University. He runs operations in Argentina and was selected as an Endeavor Entrepreneur in 2012.

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    Michael Elberts
    co-Founder, COO

    Mike Elberts has over 10 years of industry experience. He has degrees in Marketing and Spanish from the University of Illinois and previously worked at Wells Fargo and Vail Resorts. This is Pablo and Mike's 2nd company together in this space and met while working as Snowboard Instructors in Vail, Co.

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    Agustin Cavilliotti

    Agustin Cavilliotti is the architect of Project coordinator in NAEX where he coordinated of a group of developers for web projects and custom implementations. Develops in NET Framework, PHP, Ruby on Rails, Django, Flex, Flash, ActionScript 3.0, Javascript, MySQL, MSSQL, PosgreSQL. Previously worked as a developer in a project of Online Payments and Transactions called "TEPAGO.COM" Developing in JSP, Java 2 and Oracle.


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    Sheppard Mullin Richter & Hampton LLP
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    Krohn & Company

Previous Investors

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    500 Startups
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    Vivid Growth
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    Blue Banyan