Golden Hibiscus Blossom Ltd.
Entry into the Chinese Growth Market: Innovative Beverage with an Extraordinary Concept Linked to the Protection of Tigers!
Golden Hibiscus Blossom Ltd. developed an alcoholic beverage called "Tigerinfusion". The reason for starting this business is to save tigers from extinction, since tiger wine is made from tiger bones in China. The target market is therefore China and HK. "Tigerinfusion" has exactly the same characteristics as those attributed to tiger wine. It's a new product with an innovative marketing- and media concept entirely based on the tiger.