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Going Green Today

GoingGreenToday is a digital media site that helps its users go “green” via a personalized plan helping users reduce carbon & save money.

  • Stage Full Product Ready
  • Industry Internet / Web Services
  • Location Los Angeles, CA, USA
  • Currency USD
  • Founded January 2009
  • Employees 4
  • Incorporation Type C-corp
  • Website

Company Summary

America’s virtual green coach, provides users with an easy, effective way to reduce their carbon footprint by 1/3rd and save $2000/year on costs of living. And it’s free. A unique behavioral targeting platform, provides each user with a fully automated, personalized 90-day plan of action, that includes recommendations on daily to-do’s, tasks, products and information to help them conserve and save money.


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    Scott Ankeny
    Founder & Chief Marketing Officer

    GGT - CMO & Founder
    ◆ Founder of ProFax Software
    ◆ Publisher of RainMaker Publishing
    ◆ Publisher of Holistic Living Magazine
    ◆ Green Expert and Thought Leader for 15 years

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    Jake Ryan
    Board member

    GGT - Interim CEO
    ◆ Founder & CEO of the VCG, a Microsoft Gold Partner & award-winning interactive agency
    ◆ Experience in corporate transactions including buy, sell & JV of private software companies
    ◆ A decade of experience running a growth Internet company


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    David Michail
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    Bruce Miller & Assoc.

Previous Investors

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    Friends & Family