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goBlue Labs

goBlue Labs is merging evidence-based mindfulness training with technology in order provide scalable behavior change interventions.

  • Stage Full Product Ready
  • Industry Healthcare Services
  • Location New Haven, CT, USA
  • Currency USD
  • Founded January 2012
  • Employees 2
  • Website cravingtoquit.com


Company Overview

goBlue Labs combines mindfulness training with 21st century technology in order to help people improve their life and work. The foundational research that underlies goBlue’s technology was developed at Yale University in the lab of Dr. Judson Brewer. We will start by marketing a web/smartphone smoking cessation program to wellness programs that has been shown to be twice as effective as the leading quit smoking therapy.

Management Team

  • Socheata Poeuv is the founding CEO of goBlue Labs. She received her MBA from the Yale School of Management as a Soros Fellow. She also founded Khmer Legacies, an organization whose mission is to create a video archive about the Cambodian genocide. Incubated at Yale, the organization's assets are now being donated to the University. In 2007, she won the Echoing Green Fellowship, awarded to the most promising social entrepreneurs in the world.

  • Dr. Brewer is a thought leader in the science of self-mastery, having combined over 15 years of experience with mindfulness training with his scientific research therein. He has published numerous peer-reviewed articles and book chapters, spoken at international conferences on his work, and been interviewed by media avenues such as Forbes (e.g. a Forbes article on his work has 130,000+ hits), NPR and the BBC. Through his years of experience, he h

Advisors

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    Peter Schuller
    Lawyer
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    Fiondella, Milone, & Lasaracina
    Accountant

Previous Investors

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    Jeffrey Walker
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    Scott Kriens
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    Austin Hearst