A proven leader in building and shaping launches. As part of the 6-member launch team for Soap.com, Nikki grew Quidsi's health & beauty vertical to a $60m business in year-one, culminating in its acquisition by Amazon. She oversaw approximately 50% of the P&L post-acquisition, and then went on to lead new business launches at Gilt Groupe. She is a graduate of Brown University and Harvard Business School.

Casey started her career in finance with BNP Paribas (Fortis Investments) before joining LVMH's DFS Group, where she led market development and corporate strategy for the luxury consumer. ​

Scott has served as the Director of Business Development and Senior Appraiser at IGI, the world's largest independent jewelry valuation firm since 2005. He has Master Gemologist Appraiser status through ASA, a title held by only 46 appraisers in the world. While gaining jewelry market insight at GIA, in 2013 Friedman founded Rare Concept, a private diamond concierge that works with private collectors.