Givvit users add friends via their smart phone address book and/or their social network accounts. Users then send their friends low value treats -- with core product spend of £2.50-£8.00 (e.g. coffees, cupcakes, snacks, drinks, magazines). Treats are digitally redeemed by recipients at a network of Treat Partners, predominantly high street retailers. Creating a completely new sales channel, Givvit makes a commission on each transaction.