Gilmarco LLC. Will change the way people fish with BiteNLite, this is the only product on the market like it for fishing day or nigh that lets the fisherman know they have a fish on. This intavative new product is a logic base lighting system with exspantion built into it. There are many company's that want to sell this product Bass Pro,Walmart,Cable's for a couple,they are saying this product is going to revolutionize the sport fishing industry.