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Preo is a free ordering app that increases efficiency within the hospitality industry to create a world with no lines for customers.

  • Stage Full Product Ready
  • Industry Mobile
  • Location New York City, NY, USA
  • Currency USD
  • Founded October 2011
  • Employees 6
  • Website

Company Summary

Preo - formerly BUZZtheBar - is a mobile app that lets users order and pay for food & drinks on their phones, then get a notification when their orders are ready for pickup at the bar or delivered to their table. Our patent pending hardware integrates with existing staff workflow, and automatically notifies users when orders are being made. With our system, venues make an additional $500 per bartender per hour and guests wait half as long.


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    Richard James Liang
    Founder & CEO

    Richard funded his college tuition by creating a deal-site tracking algorithm that identified profitable electronics eBay reselling deals. The business had 35% margins and lasted for over 10 years, until deal pricing became much more apparent to the average consumer. At Sentinel, he was responsible for presenting potential companies to the partnership for investment and was an investment officer in several multi-sided market companies.

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    Robert Estelle
    Cofounder, CTO

    Robert created a software system that makes it easy for hotel guest services staff to easily send recommendations and directions to guests on their smartphones. Demo video at At Insitu, he was responsible for designing and implementing the internal communications system as well as dynamically-compressed telemetry and streams for radio and satellite control - essentially writing the navigation software for military drones.

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    Michka Bengio
    Business Development Officer

    Michka is a nightlife guru and founder of The GöST Group, a professional and consulting services provider specializing in the hospitality industry.

    The firm’s tailored services include concept design, Food & Beverage Program design and implementation, operations training, business development, real estate advisory, space design, communications, and business strategy.

    Michka is refining our pitch and signing venue owners.


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    Lowenstein Sandler LLP

Previous Investors

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    Dorm Room Fund - First Round Capital
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    Columbia Lang Fund
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    Progression Labs - Vegas Tech Fund