Spencer has 35 years in analytics in companies large and small, as a consultant at McKinsey, BU leader at Fortune 500 data pioneer Capital One, and as co-founder and head of portfolio value creation at PE firm Kamylon Holdings. After 17 years coupling data analytics and process re-engineering to drive value he founded data services company HALitics. In early 2022 he searched for a solution to the API-to-BI data problem finding one does not exist.

Ortiz has a rare blend of data engineering + database + API + code and low-code software development + BI + startup scaling experience which enabled us to solve the problem in a radically new way. Our founding team has worked together since mid 2020.