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genuine grub

asian-inspired, build-your-own sandwiches, salads, wraps, bowls using fresh, organic and sustainable ingredients in fast-casual environment.

  • Stage Full Product Ready
  • Industry Food and Beverage
  • Location San Francisco, CA, USA
  • Currency USD
  • Founded April 2012
  • Employees 1
  • Website

Company Summary

genuine grub aims to be the leader of asian-inspired, fast casual food. relentless focus will be on using quality ingredients, creating bold, exciting yet accessible food options while minimizing sugar, salt, fat, additives/preservatives, thereby creating a healthier dining option without sacrificing taste. customers will be those that are willing to pay a premium for better-quality ingredients but still demand speed and affordability.


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    dan fruin

    Dan has had a passion for food since he started cooking at the age of 7. While his background is in international sales and business operations for large, multi-national companies, it was only when he went to business school that he put the pieces together and developed the concept for genuine grub. Dan received his BA in Political Science from UCLA and an MBA from USC - Marshall School of Business.


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    Toby Beiner, CPA