From our dorm room at Princeton we developed a lumbar pillow to help with our back pain. Since then, we have sold thousands of our lumbar pillows on Amazon and were featured as Best New Release. We manufacture our products in China (we have 3 products in our sleeping line now), ship them to Amazon FBA and sell on Amazon. We just received offers to distribute to Bed Bath and Beyond and Mattress One, so we're opening a retail channel also.