Pawel comes from a professional HR/communications background working for large national charities and government organisations. In these roles he noted the inability to communicate individual and corporate ideas, policies, updates and services online beyond existing personal and professional networks, both on the inter- and intranet – to the detriment of the improved service and genuine egalitarian communications systems he wished to provide.

Lee is an award-winning copywriter and a strategic planner who has worked for some of the world’s best agencies on three continents, including DDB Needham, TBWA and the WPP network, on some of the world’s leading brands including McDonalds, GM, Ford, HP, Adidas and Levi’s, plus a host of smaller brands, across all types of media. Lee acted as a personal strategic consultant during the break-up and restructuring of the Condesa Group in Spain.