It is the younger sister of Container Segurança, the largest Franchisor in Brasil (almost 100 units), carrying its DNA. Unlike Container, Gênio is a Franchise with a large mix of renting equipments such as concrete mixers for small e medium constructions. It can be inaugurated wit no investments in a physical store once its Franchisee will have a Moving one. It was officially launched at ABF Expo 2017 featuring at Revista PEGN right the way.