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Mobile service that helps parents keep an eye on their kids without calling or texting.

  • Stage Full Product Ready
  • Industry Mobile
  • Location Redwood City, CA, USA
  • Currency USD
  • Founded February 2011
  • Employees 3
  • Website

Company Summary

Genietrack Mobile Locator service affords parents peace of mind when they are away from their children. Parents can monitor current and historical location of their children. Parents can setup preferences to receive real-time alerts via email or SMS messages when their children travel outside custom defined geographical areas, travel in a vehicle, approach a residence of a known sex offender, or simply when their phone is turned off.


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    Oleg Pravdin

    Oleg Pravdin has over fourteen years of experience in startups and mature companies. In addition to leading Genietrack, Oleg currently leads a product management team at Wells Fargo responsible for payment solutions with over 200,000 customers and $80B in annual volume. Prior to Wells, Oleg managed projects and teams at Yodlee, IDS, Caere and InsWeb. Oleg holds a B.A. in Psychology from San Jose State and MBA from USC Marshall School of Business.

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    Steve Goldyak

    Steve Goldyak is responsible for financial and administrative management. Steve also provides strategy consulting services to Cisco, leading M&A Finance integration projects with WebEx and Linksys, totaling $5B in annual revenues. Prior to Cisco, Steve has spent over a decade at Wells Fargo,, GlobespanVirata, MGA Advisors, and Reval, focusing on financial management. Steve holds a B.S. in Finance from USF and an MBA from NYU’s Stern.

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    Daniel Goldvekht

    Daniel Goldvekht oversees Genietrack’s software development and operations. Daniel has over thirteen years of experience in managing and developing technology solutions. Currently, Daniel also leads an engineering team responsible for supporting Wells Fargo’s money movement solutions. Prior to Wells, Daniel held senior development positions at eBay, SysIQ and Embark. Daniel studied Computer Engineering at UC Davis.