Genetic Direction

Genetic Direction utilizes genetic testing to deliver personalized health management programs directly to consumers via the Web and one-on-one video support.

  • Stage Full Product Ready
  • Industry Healthcare Services
  • Location Dallas, TX, US
  • Currency USD
  • Founded October 2014
  • Employees 6
  • Website geneticdirection.com

Company Summary

Genetic Direction offers health management programs in three areas of lifestyle: Weight Management (GxSlim), Healthy Aging (GxRenew), and Peak Performance (GxPerform). Our programs provide the most optimal consumer experience in the direct-to-consumer (DTC) market, are based on the latest science in nutrigenomics and exercise physiology genetic research and include tele-health sessions to motivate and educate the clients.

Team

  • George DiGianni
    CEO

    Mr. George DiGianni is an entrepreneur and thought leader in the wellness/fitness industry. He is an author, radio show host and motivational speaker with a passion for educating people on how to be their best selves. Full bio is on the website.

  • Tim Church
    Medical Director

    As a distinguished researcher and specialist in public health and general preventive medicine, Dr. Timothy Church ranks among the country's most accomplished medical professionals, earning numerous distinctions as a physician, scientist, professor, patent holder, author and civil servant. Full bio is on the website.

  • Edwin Mayfield
    President

    Mr. Edwin Mayfield, Jr. has over 25 years of business and technology strategy consulting experience. His passions are wellness and fitness, both as an executive advisor, investor and entrepreneur. Full bio is on the website.

  • Scott Thompson
    COO

    Mr. Scott J. Thompson has more than 20 years of business and technology experience, both as an entrepreneur in the population health management industry and as a technology consultant. Full bio is on the website.

Starting a startup?

Join the world's largest startup network for guidance, tools, and fundraising opportunities.

Get Started for Free