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General Sentiment

General Sentiment uses advanced digital analytics to distill the social web into meaningful building blocks that shape actionable insights.

  • Stage $1M in TTM Revenue
  • Industry Business Products
  • Location Hicksville, NY, USA
  • Currency USD
  • Founded May 2008
  • Employees 12
  • Website

Company Summary

General Sentiment is a social analytics company that delivers insights that change the way brands make product and marketing decisions. Fueled by big data NLP and text analytics, we offer a Social Intelligence Platform that interprets online conversations and discovers actionable social insights. Our products are allow corporate executives to comprehensively understand brand perception and optimize the effectiveness of marketing campaigns.


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    Mark Fasciano
    Chairman and Cofounder

    Mark has 12 years of technology startup experience and is a serial entrepreneur. In 2007, Mark launched Karma411 with fellow FatWire cofounder John Murcott.

    Prior to these companies, Mark cofounded FatWire Software in 1996. For ten years as CEO, Mark helped grow the company to become a leading web content management software provider, doing over $40M in sales with more than 400 customers in nine countries around the world.

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    Steve Skiena
    Chief Science Officer and Cofounder

    Steve is a professor of Computer Science at Stony Brook University. The Lydia news/blog analysis project created by him and his students serves as the technological foundation for General Sentiment.

    His research interests include the design of graph, string and geometric algorithms and their applications.

    He is the recipient of the ONR Young Investigator Award and the IEEE Computer Science and Engineering Undergraduate Teaching Award.

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    Pete Moran

    With extensive experience in large and small media and technology companies, Pete has exhibited successful leadership in advertising sales for three cable MSOs, a cable network and a variety of advanced advertising, direct marketing and Internet-based businesses.

    Pete's entrepreneurial nature has led to a strong track record in sales, marketing and organizational development.