A company specializing in innovative games that release on PC, Mac, and tablets with monetization targeted to platform. (In-App/Up-Front)
This company creates computer games that aren't directly similar to games currently in the market. Its purpose is to create games based on these core games, but with specific variations that significantly change the gameplay. The focus is to create games that haven't been seen before, while staying close enough to the originals to be easily sold. The customers in this case would be mainstream and hardcore gamers, gamers who want something new.