Galacrity.com is a one stop web application (& mobile apps to follow) for all social event needs. A event seeker can book halls, send eInvites through email, Facebook & gplus, book decorators, book photo/video graphers, order food and cakes, manage budgets & To-Do list etc

Market Size

India known for its lavish spending in Social Functions & Events is currently estimated at $ 38 Billion annually growing at 25%, according to www.businessoffashion.com. With India and China being the world leaders in usage of mobile apps, the online traction in India is expected to be very high. The Indian online shoppers is project to be 100 million by 2016. The Indian eCommerce market is projected to be more than USD 70 Billion by 2020. Global wedding spend is estimated to be around USD 298 Billion.

Market Segmentation and customers

People of middle, upper middle and upper income group getting married or engaged, their parents and parents having children in the age group of less than 10 years.

We do several digital marketing activities to reach out to prospective customers through email, Facebook post, Facebook Ads, Google Adwords, events, testimonies etc. We use chat session, out bound and inbound calling as well.

The average spend per event for the first year is assumed to be Rs50,000 and increase YOY by 100%

Business model

Our business model is combination of vertical and horizontal strategy. Our vertical will include Wedding, Birthday and Engagements. Our vertical offerings will include Venue Booking, Shopping (Dresses, Jewellery, Accessories and Gifts), Photography services, Decor services, Entertainment service, Catering and Cakes. Our strategy will be to expand to different metro cities through franchise or partner model in the initial years and expand to Tier 2 cities.

Our Value Propositions

FIRST OF ITS KIND – Planning + Booking + Shopping + Execution marketplace for social events.

Cross Platform technology - all device across platforms and frameworks.

Global market-reach to attract Indian Diaspora.

Comprehensive portal/app that allows the user to perform event planning, booking, execution, with a unique combination of event specific online purchases.

Management with vast experience in Functional capabilities in event management, Technology & Marketing

Customers ROI will be one stop solution at a competitive price

Revenue

Major revenue comes through the commission for products and services. We have identified following revenue streams
1) Commission on services booking like venue halls, catering services, decors etc.
2) Affiliate commission with leading e-Tail for Dresses, Accessories, Jewellery and Gifts
3) Galacrity own stores for Dresses, Accessories, Jewellery, Gifts, return Gifts & cakes.
4) Featured listing (Advertisement) of product and services
5) Subscription revenue form users
6) Event Planning and Management