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Full Circle CRM

"Moneyball" for Marketing.

  • Stage Full Product Ready
  • Industry Software
  • Location Menlo Park, CA, USA
  • Currency USD
  • Founded December 2010
  • Employees 5
  • Website

Company Summary

Founded by former executives, product managers, and marketing automation specialists, Full Circle CRM allows Salesforce marketers get the answers they need to improve marketing results, drive more revenue, and plan with confidence. Built 100% on, we help marketers get the accurate reports and charts to measure ROI, campaign influence, and the overall performance of their marketing spend.


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    Bonnie Lockhart Crater
    President and CEO

    Prior to joining Full Circle CRM, Bonnie Crater was vice president of marketing for VoiceObjects and Realization. Bonnie also held vice president and senior vice president roles at Genesys, Netscape, Network Computer Inc.,, and Stratify. A ten-year veteran of Oracle Corporation and its various subsidiaries, Bonnie was vice president, Compaq Products Division and vice president, Workgroup Products Division.

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    Dan Appleman

    Dan Appleman brings a broad technology experience to our Full Circle CRM customers. Having supported over 30 implementations with technology solutions, Dan is also the founder of Desaware, Inc. a developer of add-on products for Microsoft Visual Studio and co-founder of Apress publishing. In addition, Dan is the author of numerous popular technology books including Dan Appleman’s Visual Basic Programmer’s Guide to the Win32 API.

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    Andrea Wildt
    VP Products

    As Vice President of Products, Andrea Wildt leads the product design efforts for Full Circle CRM. Formerly Director of Product Management for the Marketing product line, Andrea has nearly 10 years of experience with organizations of all sizes. Most recently as an independent consultant, Andrea worked with over 30 organizations to define, design, and implement marketing and sales business processes.

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    Roan Bear
    VP Services and Alliances

    Roan Bear brings nearly 20 years experience in advising companies on business and marketing strategies as well as technology solutions. An expert in and Certified Salesforce Consultant, Roan has run a successful marketing technology consulting company for the last 10 years and has experience with a wide range of companies―from startups to large organizations in technology, healthcare, military, e-commerce, non-profit, and services.


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    Fred Gregarus, K&L Gates

Previous Investors

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    Jenny Cheng, Former VP Technology / PM at