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Frytuner AB

We create the audible dimension of brand identity to build deeper brand experience, enhance client comfort and stimulate business growth.

  • Stage Full Product Ready
  • Industry Other
  • Location Sergel's Square, Stockholm, Stockholm County, Sweden
  • Currency SEK
  • Founded December 2012
  • Employees 5
  • Website,

Company Summary

Fry Communications is an international soundbranding agency offering expertise in the planning, execution and implementation of soundbranding strategies. Frytuner is our interactive, uniquely featured, cloud-based music streaming solution. To summarize, we provide services within three main fields; sound branding strategy, in-house production of sound and music identities and customized music profiling through our platform Frytuner.


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    Tobias Lindén
    CEO & Creative Director

    Founder and creative leader, Tobias is a multidisciplinary scholar within the field of organizational behavior and creativity. An accomplished photographer and designer, he has led Fry Communications since 2001 working full service for brands such as Apple, L'oreal and 3M while honing his skills as music producer, DJ and record label owner. Today considered an authority within the field of sound branding, conducting research and lecturing on how

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    Maria Lindholm
    Client Director

    Maria has previously held positions such as Account Manager, Head of Sales, Brand Strategist, Intl Sales & Marketing Director. Extensive work experience from from working and living outside Sweden. All positions incl client management & personnel management. Especially strong skill set and personality characteristics considered relevant in a business development/start-up phase. Specialized within brand, customer relationship and idea management.

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    Peter Haffenberg
    Brand strategist and senior project manager USA

    With 27 years of experience as an international marketer; 9 yrs in Sweden, 8 in Japan/Asia Pacific and 10 in North America, Peter is as qualified as they come. His extensive brand strategy and development experience incl B2C & B2B clients such as Bank of America, Lexus, Levi’s & Helly Hansen. He has a broad expertise ranging from brand strategy to integrated channel marketing including advertising, retail & packaging, music sponsorship & brandID


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    Thomas Jäderlund, Hellström Law
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    Per-Åke Öberg, Sonora Revision

Previous Investors

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    Tobias Lindén, Valborg Lindén Jonsten, Melanie Philips, Bertil Ask, Tim Macmahon