Maxx Inc.

FruitsMax is a Natural Multivitamin and Probiotics. Each tablet contains 21 freese dried fruits and a unique strain of "L. acidophilus" probiotics.

  • Stage Full Product Ready
  • Industry Food and Beverage
  • Location Los Angeles, CA, USA
  • Currency USD
  • Founded January 2013
  • Employees 3
  • Website

Company Summary

To maintain good health the USDA recommends consuming 2 cups of fruit per day. Unfortunately, only less than 11% of Americans do so. This lack of fruits consumption is one of the main reasons of heart disease, cancer and diabetes. Accordingly, Maxx Inc. developed FruitsMax to help people consume more fruits in their daily diet.


  • Joe Vargas
    Founder and COO

    Joe Vargas, the Chief Operating Officer (COO) of Maxx Inc. has more than 25 years experience in Sales and Marketing with both offline and online businesses including Retail Stores, Real Estate and Internet Marketing with a specialty in digital media. Joe has been recognized for his work with community organizations and is working to develop a charitable foundation for the company.

  • Founder and CEO

    Greg Matinian has worked in the supplement and skin care industries for more than 7 years. He has successfully launched nano and bio-technology based all-natural supplements and skin care products in South Korea and the USA. He has earned an MBA and continues to learn and implement the best practices in Innovation, Marketing and Leadership.

  • Chang Won Choi
    Head of Asian Branch

    Chan Won, Choi has worked in the financial and investment industry for many years. Also he is heading one of the leading skin care brands in South Korea that exports products to 11 countries. His business network in addition to South Korea extends to Japan, China and across Asia. He joined Maxx Inc. in 2012 as a shareholder and as the Head of our Asian Branch (

  • Arman Dilanyan
    Founder and CPO

    Arman is Chief Production Officer (CPO) with more than 7 years of experience in manufacturing and marketing of whole foods and probiotics supplements. He also has diverse experience in the medical equipment field working with such well known companies as Johnson & Johnson. He oversees the company's manufacturing facilities and overall quality control of FruitsMax.

  • Stephen Long

    Stephen Long is an author, marketing expert and consultant. He is closely guiding the company in its strategic and marketing efforts. He graduated from Florida State University and currently lives in Los Angeles.

  • Bonnie Mansdorf

    An independent non-profit organization management professional Bonnie Mansdorf advises company on its non-profit activities. A graduate from University of Miami, she is also the Founder of "The Foundation For A Healing Among Nations".

  • Lusine Boyajyan, CPA
    Accounting Director

    After graduating from California State University, Northridge (CSUN), Lusine worked for Ernst & Young (Big 4), Warner Bros and Shine America. Throughout her career, Lusine has worked with clients ranging from very small to multi-billion dollar companies including domestic and multinational corporations.


  • Rouzanna Mojanoff, Ph.D, LLM
    Lusine Boyajyan, CPA

Previous Investors

  • Rouzanna Mojanoff

Starting a startup?

Join the world's largest startup network for guidance, tools, and fundraising opportunities.

Get Started for Free