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Frontier Markets

Frontier Markets, markets, sells, and services quality durable products to rural households through retail and service centers in India.

  • Stage Full Product Ready
  • Industry Retailing / Distribution
  • Location Jaipur, Rajasthan, India
  • Currency USD
  • Founded March 2010
  • Employees 15
  • Website

Company Summary

FM is a sales and service distribution company for affordable clean energy products to improve energy access in rural India for low-income families. FM partners with local channels and trains field staff to educate, relate and reach households through our own wholesale and franchise retail points. We customize solutions for them and work with manufacturers that can scale our designs based on their needs.


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    Ajaita Shah

    Founder of Frontier Markets, Brings unparallel MFI networks and operations experience. Worked in India for 5 years with MFIs like Ujjivan Financial Services, SKS Microfinance and others. Experience in management, extremely visionary and diligent. Leads company strategy, team management, investor relations, and business development.

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    Daniel Bruce Tomlinson

    Head of Operations; manages processes, project management, team systems, and service elements to the company. 5+ years working with Fortune 500 corporates and rural Indian Markets with
    focus on distribution and access with Drishtee, a rural retail company, Senior consultant for Accenture’s Organization Effectiveness Practice. Leads Data Systems, Back End Processes, and Consumer Analysis.

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    Rajesh Kumar
    Head of Sales

    Over 15 years of rural marketing, rural recruitment, training, and field experience in India. Worked with microfinance, NGOs, Government initiatives all over India. Leading sales, field operations, for Rajasthan.

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    Akshita Baxi
    Head of Marketing

    focuses on strategy and marketing, with a special focus on Human capital, she brings in unique combination of Field and People management working with BPO offices, field work with NGOs in Jharkhand, and originally from Jaipur Rajasthan. She is has an MBA from Narsee Monjaee Institute of Management Science, Mumbai.


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    Dimitry Herman
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    SR Goyal

Previous Investors

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    Seed Fund
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    Doen Foundation
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    Angel Investors