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Frogtek BOP

We empower "mom-and-pop" shopkeepers in emerging markets by providing them with business tools and a platform so they make better decisions

  • Stage $500K in TTM Revenue
  • Industry Mobile
  • Location Mexico City, Mexico
  • Currency USD
  • Founded June 2009
  • Employees 30
  • Website

Company Summary

We empower small shopkeepers in emerging markets by providing them with mobile tools and a platform for making better decisions. Our main product is a point-of-sale software that runs on Android devices that helps them track sales, manage inventory and improve profits. All of the information synchronizes wirelessly with our servers so that we can provide consumer packaged goods companies and others with reporting, analysis, and other services.


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    David del Ser

    David founded Frogtek in 2008 while a student at Columbia Business School after completing a consulting project with a microfinance institution in Colombia. David learned his mobile tricks by designing applications in Vodafone’s R&D group in Madrid. He is an Echoing Green Fellow as well as a Young Global Leader with the World Economic Forum. He has a dual degree in Telecom Engineering from UPM in Madrid and ENST in Paris and an MBA from Columbia.

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    Marcos Eshkenazi
    Chief Executive Officer

    Marcos is a serial entrepreneur who has founded more than 15 businesses and generated employment for more than 1,500 families. He has an obsession with creating businesses that seek to change the status quo and transform people’s lives. Marcos has an MBA from the IPADE School of Business and a Bachelor Degree in Marketing with a specialty in Small Business Management from Monterrey’s Institute of Superior Studies, ITESM.

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    Mark Pedersen
    Co-Founder & Chief Financial Officer

    Prior to joining Frogtek Mark was a management consultant for Monitor Group where he worked with leading Fortune 500 companies on a wide range of growth strategy projects. Mark has also worked in several Latin America countries including Nicaragua where he helped to launch a micro-venture capital fund. Mark has an MBA from Columbia Business School, an MA in international development from Columbia University, and a BA from Brown University.

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    Guillermo Caudevilla
    Chief Technology Officer

    rior to joining Frogtek Guillermo worked for over six years in the Research & Development department at Vodafone Group where he was responsible for the design, implementation and deployment of prototypes, technology creation and standards contribution within the Web and mobile browser evolution areas. Guillermo has a Masters Degree in Telecommunications Engineering and a Bachelor Degree in Business Science, both at Zaragoza University, Spain.

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    Daphne Leger
    Chief Operations Officer

    Daphne has an MBA from Harvard Business School and a BA in International Relations from The American University. She is originally from France and has become an avid global nomad. Her background growing up in several different countries fostered a keen interest in international development which she pursued by working in different multilateral institutions including the World Bank’s Results Unit prior to business school.