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FROCK Los Angeles

Haute sustainable fashion for the mass market. Finally, a competitively priced and aesthetically appealing eco brand for the entire market.

  • Stage Full Product Ready
  • Industry Fashion
  • Location Los Angeles, CA, USA
  • Currency USD
  • Founded September 2009
  • Employees 10
  • Website

Company Summary

FROCK Los Angeles, a sustainable ready-to-wear line by Victoria Tik, was founded with a simple mission: to provide women with low-maintenance high fashion. Getting its name from the idea of creating easy, throw on dresses, FROCK Los Angeles’ aim is to offer a broader range of styles for the sustainable or perhaps not yet eco-conscious consumer. Every garment is machine washable, vegetable dyed, and made in the US.


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    Victoria Tik
    CEO/Creative Director/Founder

    A graduate from the University of California, Berkeley, and a Gates Millennium Scholar, Victoria began her career as an advertising executive at the powerhouse agency McCann Erickson, before starting her own business in 2009. Victoria has become a social media guru and charismatic public speaker, during 2010 she consulted for Google’s, creating and executing multi-platform marketing opportunities.

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    Ian Maxion

    Fashion photographer; Art Director with 6 years experience. Clients including Ford Models, Wilhelmina Models, Look Agency, Club Swim, and Art Institute of California FROCK Los Angeles’ management team has experience in marketing, ecommerce operations, retail, social media, advertising, photography, business, and fashion.


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    Todd Schwartz - Kirkland & Ellis LLP