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Friendly Technologies Ltd

Live, item-level tracking for fashion retail using a low cost, secure, high-performance object tracking system.

  • Stage Prototype Ready
  • Industry IT Services
  • Location Milton Keynes, England, GB
  • Currency GBP
  • Founded February 2007
  • Employees 5
  • Website friendlytechnologies.com

Company Summary

Our technology allows fashion retailers to combine the best of their online and offline businesses by instantly detecting customer selections in-store and presenting custom information on a nearby screen, while also gathering statistics, providing live stock control and improving store security.

Team

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    Humberto Moran
    Dr

    MD and founder. Humberto has previously set up a software company in his native Venezuela before moving on to work in both consultancy and management roles for a variety of large multinationals. After completing his MBA at Cambridge University he spent a year working on RFID at the AutoID centre. Humberto also holds a PhD in Business and Economics and a degree in Computer Engineering, and is a certified privacy expert to the European Commission.

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    Alexandra Komissarova
    Dr

    Director and founder. Alexandra started out on a predominantly scientific career, holding an MA and a PhD in Natural Sciences, but left science after becoming interested in the idea of Friendly Technologies. She previously co-founded a charity promoting open source software and since founding Friendly Technologies has worked hard in a variety of roles ranging from administration and PR to company director.

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    Charles Findlay
    Mr

    Director and chairman. Charles is an independent consultant and an investor and director in start-ups and early stage companies, and has worked with GEC and Accenture, where he was in charge of the UK supply chain business.

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    Richard Darling
    Mr

    Director. An experienced angel investor, Richard co-founded Codemasters with his brother David. Sold to Balderton Capital in 2007, Codemasters is a British videogame development and publishing company which they built up from a bedroom enterprise into one of the best known games developers in the world. In 2008, the brothers were awarded a CBE for their contribution to the British software industry.

Advisors

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    Ted Dewhurst
    Lawyer
    Unconfirmed
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    SR Lynn & Co
    Accountant
    Unconfirmed

Previous Investors

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    Michael and Lorraine Greeve
    Unconfirmed
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    Roger Salmon, Humberto Moran
    Unconfirmed
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    Chris Poulton, Peter Denton
    Unconfirmed