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We help loyalty programs reinvigorate their tired 'direct marketing' with a powerful new approach combining social media and game mechanics.

  • Stage Prototype Ready
  • Industry Marketing / Advertising
  • Location Montreal, QC, Canada
  • Currency USD
  • Founded June 2012
  • Employees 3
  • Website

Company Summary

Friendefi has developed a proprietary digital application that provides a comprehensive 'toolkit' of marketing capabilities to loyalty programs. By combining the power of interactive social media and game mechanics, tired points promotions can become engaging, fun consumer experiences. With so much loyalty program clutter and fatigue, programs - from Air Miles to iCoke Rewards - are looking for ways to reinvigorate their marketing efforts.


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    Aaron Carr
    CEO and Founder

    Most recently the General Manager, Product Innovation & Management at Aeroplan, Aaron has over 15 years of experience across the loyalty industry with an expertise and passion for customer-centric innovation.

    From Air Miles (LoyaltyOne), to Star Alliance Services GmbH in Germany, to Aeroplan (Aimia), Aaron has a proven track-record of producing profitable new products, services, and partnerships. He brings tremendous domain expertise and pass

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    Francis F. Fontaine
    Chief Financial Officer

    Formerly an investment banker and management consultant, Francis is a serial entrepreneur with a passion and 16-year track record in commercializing new business concepts.

    From start-ups, to mergers and acquisitions in New York, to management consulting for small and medium-sized businesses, Francis is highly selective with whom he partners and in which ventures he participates. He brings tremendous financial acumen and business judgement.

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    David Nadezhdin
    Director, Technical Solutions

    Specializing in immersive technologies, social media, mobile apps, and interactive gaming, David has proven to deliver truly innovative solutions that align creativity and technology with business objectives.

    Combining his extensive technical knowledge with a detailed understanding of digital and social media platforms, David builds immersive multi-platform digital experiences. David leads the effort to build the Friendefi platform.