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Freshfully

Freshfully is an online marketplace for local food, featuring products for sale, articles, and a local food directory.

  • Stage Product In Development
  • Industry Food and Beverage
  • Location Homewood, AL, USA
  • Currency USD
  • Employees 2
  • Website freshfully.com

Company Summary

Freshfully is the winner of the 2011 Incubate!(bang) new business competition. Our goal is to make fresh, local food more affordable and accessible to more people and share info about sources for finding local food.

We're currently enrolling farm, CSA, farmers' market, and manufacturing partners who want to sell their products online, beginning with businesses in Birmingham, Alabama.

We expect to launch our site in November, 2011.

Team

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    Jen Barnett
    CEO

    Jen is a web marketing and content strategist with an MBA in marketing & innovation. Her primary interest is in new online product development and execution.

    Her fields of expertise include grocery marketing and women's lifestyle content. She has 20 years of experience.

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    Sam Brasseale
    CTO

    Web designer, developer, and interactive specialist focusing on usability through html, css, php, mysql and various content management systems. Primary focus is online design/development with a heavy emphasis on multi-user managed content.

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    Shaun Chavis
    Advisory Board Member

    Shaun Chavis is Foods Editor at Oxmoor House. She was formerly a diet editor for Health Magazine. She founded the Foodie Book Club and the Food Blog South blogger conference.

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    Ainsley Tegrotenhuis
    Advisory Board Member

    Ainsley is the Director of Digital Marketing at CNN.com. Accolades from her time at CNN.com include #1 interactive campaign in Ad Age/Creativity “Best of ‘08” and the Promax "Breakthrough" award for innovative marketing campaign.

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    Emily Lowrey
    Advisory Board Member

    Emily is the founder and CEO of Magic City Media, which operates MagicCityPost.com and ShopBirmingham.com, among others. She is an expert in connecting small businesses with local consumers.

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    Amanda Storey
    Advisory Board Member

    Amanda is the Assistant VP of Community Health & Wellness at United Way of Central Alabama. She is committed to the causes of local food and healthy kids. Her experience includes marketing for Cooking Light and Jones Valley Urban Farm.

Advisors

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    Kimberley Perkins
    Lawyer
    Unconfirmed

Previous Investors

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    Josh Adams, Isotope 11
    Unconfirmed
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    Laird Foret, Isotope 11
    Unconfirmed
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    Bill Smith, Insight Card Services
    Unconfirmed