Freshfully
Freshfully is an online marketplace for local food, featuring products for sale, articles, and a local food directory.
- Stage Product In Development
- Industry Food and Beverage
- Location Homewood, AL, USA
- Currency USD
- Employees 2
- Website freshfully.com
Company Summary
Freshfully is the winner of the 2011 Incubate!(bang) new business competition. Our goal is to make fresh, local food more affordable and accessible to more people and share info about sources for finding local food.
We're currently enrolling farm, CSA, farmers' market, and manufacturing partners who want to sell their products online, beginning with businesses in Birmingham, Alabama.
We expect to launch our site in November, 2011.
Team
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Jen BarnettCEO
Jen is a web marketing and content strategist with an MBA in marketing & innovation. Her primary interest is in new online product development and execution.
Her fields of expertise include grocery marketing and women's lifestyle content. She has 20 years of experience.
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Sam BrassealeCTO
Web designer, developer, and interactive specialist focusing on usability through html, css, php, mysql and various content management systems. Primary focus is online design/development with a heavy emphasis on multi-user managed content.
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Shaun ChavisAdvisory Board Member
Shaun Chavis is Foods Editor at Oxmoor House. She was formerly a diet editor for Health Magazine. She founded the Foodie Book Club and the Food Blog South blogger conference.
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Ainsley TegrotenhuisAdvisory Board Member
Ainsley is the Director of Digital Marketing at CNN.com. Accolades from her time at CNN.com include #1 interactive campaign in Ad Age/Creativity “Best of ‘08” and the Promax "Breakthrough" award for innovative marketing campaign.
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Emily LowreyAdvisory Board Member
Emily is the founder and CEO of Magic City Media, which operates MagicCityPost.com and ShopBirmingham.com, among others. She is an expert in connecting small businesses with local consumers.
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Amanda StoreyAdvisory Board Member
Amanda is the Assistant VP of Community Health & Wellness at United Way of Central Alabama. She is committed to the causes of local food and healthy kids. Her experience includes marketing for Cooking Light and Jones Valley Urban Farm.
Advisors
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Kimberley PerkinsLawyerUnconfirmed
Previous Investors
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Josh Adams, Isotope 11UnconfirmedLaird Foret, Isotope 11UnconfirmedBill Smith, Insight Card ServicesUnconfirmed
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