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freshfetch Pet Foods, Inc.

In July 2011 Whole Foods Market introduced our unique, unprocessed Real Meals for Dogs line in 30 stores. 2011 sales were 135% of 2010.

  • Stage Full Product Ready
  • Industry Food and Beverage
  • Location Palm Springs, CA, USA
  • Currency USD
  • Founded September 2008
  • Employees 3
  • Website

Company Summary

freshfetch Pet Foods is a responsible Southern California company that makes unprocessed, whole food meals for dogs, targeting consumers who wish to feed their companion pets like family. Using foods that our human customers can visually identify, and that they would feel great placing on their own table, our Real Meals for Dogs answers the growing demand for transparency, purity and unprocessed whole foods for companion animals.


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    J.W. (Jay) Smith

    Mr. Smith brings backgrounds from sales, management and technology development, along with retail business development experience and previous entrepreneurship. Mr. Smith has used his understanding of technology to create proprietary rapid prototyping technology to formulate pet foods produced by freshfetch. The web-based software is used daily to validate nutritional values of whole foods, and meet nutrient guidance.

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    Michael F. Smith
    Chief Operations Officer

    Mr. Smith brings his background in Culinary Arts to bear to design operational procedures to follow the recommendations of prototype formulas indicated by analysis of whole foods and required supplements, transforming the formulas into recipes to be followed by skilled kitchen employees. Mr. Smith supervises every task design and trains and supervises all kitchen and operational personnel.

Previous Investors

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    Richard & Carol Norman
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    Richard Culbert
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    David Morgan