Mr. Smith brings backgrounds from sales, management and technology development, along with retail business development experience and previous entrepreneurship. Mr. Smith has used his understanding of technology to create proprietary rapid prototyping technology to formulate pet foods produced by freshfetch. The web-based software is used daily to validate nutritional values of whole foods, and meet nutrient guidance.

Mr. Smith brings his background in Culinary Arts to bear to design operational procedures to follow the recommendations of prototype formulas indicated by analysis of whole foods and required supplements, transforming the formulas into recipes to be followed by skilled kitchen employees. Mr. Smith supervises every task design and trains and supervises all kitchen and operational personnel.