Fresh Bellies was founded to tackle a fundamental issue with a dated $12.9B toddler/baby food industry saturated with fruit sugars and serving bland flavors with a disproportionate amount of fruit to vegetable ratio. These feeding tactics have contributed to a high incidence of childhood obesity, chronic disease (Type II Diabetes) and a growing generation of picky eaters. Fresh Bellies trains children's palates by focusing on vegetables as the headliners and seasoning its food with herbs/spices like garlic and thyme. The company's line of plant-based, gluten-free snacks are made with four (4) whole, non-GMO verified and Kosher certified ingredients or less. Each product is irresistibly crunchy, deliciously flavorful and are free of added sugars, preservatives, artificial flavors and fillers. Fresh Bellies helps shape nutritional preferences early on to encourage healthier choices later in life. The business grew exponentially in 2019, expanding from 150 to 2,000 stores, experiencing a 600%+ revenue growth and has more than doubled its revenue in 2020. Fresh Bellies also made a TV debut on Shark Tank, was selected as one of nine companies to join the Chobani Incubator Spring cohort and won first place in the NFL Player Association’s athlete-driven accelerator.