Fresabella

Floral bouquets reinvented...gift bouquets made of fresh fruit, chocolate, and nuts.

  • Stage Full Product Ready
  • Industry Food and Beverage
  • Location Cairo, Cairo Governorate, Egypt
  • Currency EGP
  • Founded May 2015
  • Employees 8
  • Incorporation Type LLC
  • Website fresabella.com

Company Summary

Fresabella is the 1st official provider of the fresh fruit bouquet concept in Egypt. We make flower like bouquets out of fresh fruit, chocolate, & nuts. Our products are striking & cheerful like flower bouquets yet totally edible, healthy, & delicious. We are interested in pioneering the concept in Egypt and expanding into North Africa. Fruit bouquets will be supplemented by chocolate covered fruit bites, fruit salad, juices, etc.

Team

  • Managing Partner

    Education in architecture and economics. Professional experience in sales, real estate development, business development, and strategic management. Currently serves as the assistant director of business development at a regional architecture and engineering firm.

  • Nora Badawy
    Partner and Product Manager

    Nora is an artist by interest not education. She is responsible for concocting Fresabella's bouquets and products in collaboration with Marwan. Together they have devised a manuals and training system for training the staff to deliver new products.

  • Ahmed Abdelazim
    Operation Manager

    Previous business owner with accounting background.

  • Customer Experience Manager

    Salma is our most popular member. She is the main Fresabella interface. She manages customer service including order taking, customer complaints and feedback. Salma has a very lively personality and is instantly loved by our customers most of which are females. She creates a personable customer experience for Fresabella’s customers many of whom sometimes refuse to make an order with anyone but Salma.

Previous Investors

  • Salma Badawy
    Unconfirmed
    Dina Galal
    Unconfirmed
    Nora Badawy
    Unconfirmed

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