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Frederick Benjamin Grooming

We are carving out a sizable niche in the $84.9 billion global men’s grooming market by targeting the underserved multiethnic male consumer.

  • Stage Full Product Ready
  • Industry Consumer Products
  • Location New York City, NY, USA
  • Currency USD
  • Website

Company Summary

Management is seeking to build upon it’s mission to create and market high performance personal care products to the underserved, multi-ethnic male consumer. We plan to accelerate the revenues and market share of the Frederick Benjamin trademark through an investment in new products, sales support and brand awareness.


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    Michael James

    Michael James, third generation entrepreneur, provides today’s modern gentlemen 21st century grooming solutions.
    With over ten years experience with Revlon and L’Oreal, he knows first hand the power of personal appearance and the effect that quality products can have on a person’s attitude and outlook.
    During his tenure in brand management, his access to personal care products was endless, yet he could not find a line that met his personal pr


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    Trey Muldrow, III
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    Joseph Cornwall