FrankMan

FrankMan is a personal care company led by customer insight & deep trend mapping. We then recognise gaps both domestically & internationally

  • Stage Full Product Ready
  • Industry Consumer Products
  • Location Dublin, Ireland
  • Currency EUR
  • Founded July 2016
  • Employees 1
  • Incorporation Type C-corp
  • Website frankmangrooming.com

Company Summary

FrankMan is a responsive personal care company led by trend-based consumer needs. 2 yrs research - initial launch suite focused on male grooming category with 5 innovative hair styling products.

Clear on-pack, in-store & online content cuts through to the customer in a language men can engage with – frank & to the point.

Established sales & distribution channels already secured.
10 yrs + experience in FMCG sector & previous startup experience.

Team

  • Michael Swift
    Managing Director

    Professional Rugby Player - Connacht Rugby (2000-2015)
    Media & Communications Manager for International & Irish Rugby Players Ass. (2015-2016)
    Diploma in PR & Communications (Fitzwilliam Institute)
    Diploma in Strategy & Innovation (present-IMI)
    During playing career launched online beauty subscription box (2013-2014)
    EI supported New Frontiers Phase 2 full-time participant & 1st Runner Up in nationwide 2017 AIB Startup Academy (500+ applicants)

  • Gill Blake-Swift
    Marketing Director

    Senior Brand Manager, L'Oreal Ire (La Roche-Posay) 2010-2015
    Senior Brand Manager, McDonalds Ire (2015-17)
    Senior Marketing Manager, KBC Bank, Customer Segments (present)

    Degree in marketing & Master’s of Science in Marketing Practice from Smurfit Business School.
    Has completed multiple courses in Cosmetic Innovation, Formulation and Trend Mapping.
    Freelance Marketing Consultant to EI HPSU companies, Kastus Technologies & GloFox

Advisors

  • Dick Blake
    Unconfirmed

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