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Fraffle is a local advertising franchise offering better consumer bait, a truly disruptive advertising mousetrap and a clear path to exit.

  • Stage Full Product Ready
  • Industry Marketing / Advertising
  • Location Cutchogue, NY, USA
  • Currency USD
  • Founded August 2009
  • Employees 4
  • Website

Company Summary

Fraffle management brings more than 60 yrs of senior media & sales experience to a franchise that boasts a 25% visitor-to-member conversion rate and a far superior advertising model offering local advertisers precisely what they simply cannot buy anywhere else in the current market: affordable, premium sponsorship opportunities – in scale. Management projects a 69% net profit margin by the end of year 3, and a national roll out in year 4.


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    E. Scott Walter

    E. Scott Walter- a serial entrepreneur with three decades of business experience. As owner and CEO of Roadway Safety Service, he managed the manufacture, sales and distribution of the Fitch Inertial Barrier System, the yellow crash barrels found all across our nation’s highways. He founded the company in 1976, built and supervised the manufacturing facility, and assembled a team of 26 distributors before selling the company at its peak.

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    Mike Potenza
    VP of Operations

    Michael Potenza brings over 25 years of experience in broadcast TV and digital production. As Producer of CBS News on, he is responsible for daily finance reports shown on the CBS Interactive web site along with business news content for all CBS Newspath affiliates.Newspath is the industry’s leading news service with an international team of correspondents supplying a 24-hour news feed to CBS stations.

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    Frank Flynn
    VP of Sales

    Frank Flynn is an accomplished advertising sales executive with more than 20 years of hands-on experience in television production, new media strategy, corporate marketing and advertising sales. Most recently he has worked for Cablevision Systems, Rainbow Media, as a senior account executive, selling both digital and linear advertising campaigns to national and regional accounts.He is a well-known and well-regarded fixture within New York


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    Richard R. Leff, Attorney At Law, Kew Gardens, NY
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    Stephen Irwin, CPA, Irwin & Fitzpatrick/Certified Public Accountants, Hicksville, NY

Previous Investors

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    Self-Funded with $300,000 to date.