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Fracture is combining e-commerce and lean manufacturing to re-invent how the world prints and displays their digital images.

  • Stage $1M in TTM Revenue
  • Industry Consumer Products
  • Location Gainesville, FL, USA
  • Currency USD
  • Founded May 2009
  • Employees 20
  • Website

Company Summary

Fracture is the Apple of photoproducts. Combining vertically integrated manufacturing and product engineering and e-commerce, Fracture is pioneering a new era of consumer photoproducts. Focused on taking advantage of the 60 billion pictures printed each year, Fracture's goal is to tap into the potential of today's digital images to create inspired photo products for the 150+ million consumers who take and print pictures on a daily basis.


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    Abhi Lokesh

    B.S. Integrative Bio, UF 2009
    - Member of UF/NASA collaborative material science engineering team
    - Market analyst and software researcher for Optima Neuroscience
    - co-founder and head of fundraising for SwaziAID, focusing on sustainable agriculture in Swaziland, Africa

    - I'm a young and ambitious student of entrepreneurship and business focused on making Fracture a pioneer in manufacturing innovation and consumer photo products.

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    Alex Theodore

    B.S Chemical Engineering, UF 2008
    - Prototyping technician for UF Particle Engineering Research Center
    - holder of 6 patents/publications in Environmental Engineering Aerosol/Pollution control

    - My focus is on creating a lean, adaptable production workflow. I approach subjects from an entrepreneurial point of view, emphasizing industrial scaling, cost constraints, market capacity and feasibility

  • 70608eb2 d4ed 446a 9639 8e31408115ed
    Chief Marketing Officer

    11+ years of fast paced experience in B2B/B2C marketing and business development. Recent focal points have been lead generation strategy, landing page optimization and webinar based training. Fluent with many CRM, project management and analytics programs used to organize and optimize campaigns and the leads they generate.

  • 66e5872e c1fe 47b2 ba6a a23ec6f7830a
    Director of Web Development

    Extensive experience in user-centered design, user experiences, and beautiful code for digital products. Strong conceptual, layout and typographical skills boosted by ten years of professional design experience. Exceptionally well-organized work style.

    Former UI/UX Designer and Front End Developer at Sierra Trading Post. Responsible for designing user experiences with the in-house team for one of the world’s largest e-commerce retailers.


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    Justyn Kazierski, Hutchinson Law Group
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    Roger Swanger, James Moore and Co.

Previous Investors

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    Florida Opportunity Fund
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    Tamiami Angel Fund 1