Fractal Sciences Inc

Fractal Sciences is a next generation BigData and Analytics Company for Marketing Campaign Management and Optimization

  • Stage Product In Development
  • Industry Marketing / Advertising
  • Location San Francisco, CA, USA
  • Currency USD
  • Founded August 2013
  • Employees 18
  • Website

Company Summary

Fractal Sciences is a marketing optimization platform that empowers automated, collaborative team management of digital marketing efforts. Based on a proprietary mix of best practices & advanced analytics technology, our platform provides guided recommendations for new target audiences and ad content that maximize the likelihood of achieving campaign engagement goals (and thus future ad spend for each platform we support).


  • Lior Tamir
    CoFounder & CEO

    Career focus on research and developing SaaS solutions for big data problems in healthcare and e-commerce. Extensive background in technical product management, UX/UI design, and pioneering unique applications leveraging proprietary healthcare and digital marketing datasets from concept to market. Prior to focusing on technology, Lior practiced medicine and is Board Certified in Prosthodontics.

  • Richard Sussman
    CoFounder & President

    Digital and Technology exec with over 18 years in bringing disruptive ad performance models to market and driven his career toward the intersection of big data and monetization. Formerly SVP of IPG, oversaw the performance of $7.2 Billion in online media spend, VP & Head of Nielsen's Digital M&E Practice. A serial entrepreneur and board member of several companies in the ad space. HBS Grad.

  • Brian Lewis, PhD
    CoFounder & Chief Data Scientist

    Start-up and enterprise software veteran focused on analytics and data-driven decision support technologies. Most recently a VP Professional Services at Vanguard Software where he led onboarding and integration into their business intelligence and optimization platform. Data analytics advisor to several companies. BSE UC Berkeley, MSE University of Michigan, PhD Georgia Institute of Technology in advanced analytics and optimization.

  • Dave Rubin

    20yrs of experience developing complex, highly scalable software systems with breadth and depth in data warehousing and application design. Several patents in this area. Built & managed enterprise-grade DB's in clustered, global environments. Recently the Director of NoSQL Database team at Oracle, VP Infrastructure Systems & Engr at Cox Digital Solutions (previously Adify), Sr Director Engr at Rapt, & developer roles at Microsoft, Sybase, HP.

  • Shaun Porcar
    CoFounder & COO

    Full stack marketer with over a decade in online advertising and media. Extensive expertise in display ad sales, ad serving technologies and ad operations, search marketing sales, campaign strategy, and most recently consulting in social media ads and brand strategy. Formerly at Cox Digital Solutions (previously Adify), Shaun helped their largest partners such as Forbes, Centro, & AutoTrader develop, launch, and scale their vertical ad networks.

  • Phil Dillard


  • Frank Currie, Esq. – Partner, Davis Polk & Wardwell LLP

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