Default company panoramic image

Foxtrot Media

Foxtrot Media's pluk(TM) technology is about to revolutionise the way people interact with mass-media advertising.

  • Stage Concept Only
  • Industry Not Set
  • Location Auckland, New Zealand
  • Currency NZD
  • Website

Company Summary

Foxtrot is the developer the pluk(TM) app and platform.

pluk(TM) is a smartphone application that allows consumers to instantly connect and extend the engagement of TVC and Radio ads using audio recognition technology. When an ad is identified by the smartphone app, content and/or offers are delivered straight to the phone where the consumer can watch / play / purchase / redeem / fulfill – whatever – on the spot.


  • Default avatar
    Boyd Wason

    Boyd is creator of pluk™ and founder and CEO of Foxtrot Media and sister company, Tango Communications.

    As one of New Zealand’s most recognized and awarded marketing professionals, Boyd has developed breakthrough interactive strategies for clients including Heinz Wattie's, Holden, TVNZ, Vero and James Hardie.
    Boyd is a former chairman of the DMA eMarketing Council, former DMA board member, has judged the RSVP Awards on numerous occasions.

  • Default avatar
    Sonia Slattery

    Co-founder and Director of Tango and Foxtrot, Sonia has over 15 years experience creating and managing digital projects. Her role in Foxtrot is to ensure pluk™ is delivered on time and in perfect working order.

    Within Tango Sonia has been driving force behind the delivery of client projects managing a team of account managers, producers, copywriters and designers.