4Q leverages Taunts and Bets across web, social and mobile platforms driving engagement and reward with brands.
Users create content through Taunt and Bet interactions. Shared with friends, family, co-workers across social platforms, mobile and web, the interactions explode socially extending the content. Publishers integrate 4Q for brand extension and to increase site visits. Rewards for engagement further increase interactions, create a virtual economy and develops personal relationships with unique data. We call this, Engagement Value.