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Fortis + Liber

Web platform that packages the best local gyms, studios and experts to customers as a single-membership, personalized, A-list citywide gym.

  • Stage Concept Only
  • Industry Lifestyle
  • Location Fort Worth, TX, USA
  • Currency USD
  • Website

Company Summary

Fortis+Liber simplifies fitness with a single, A-list membership for use across top local boutiques, studios and wellness experts. F+L satisfies consumer demand for streamlined access to multiple health options (yoga AND crossfit AND weight-training, etc). F+L uses the traditional "price disclosed" model and earns a “commission” on every transaction made on its website. In addition, the company generates revenue from advertising on its website.


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    Duke Greenhill

    Duke is a successful marketing and advertising executive, tech and web business consultant, film producer and serial entrepreneur for over 15 years. He has worked with top global brands like Adidas, Nike, Tiffany & Co, Ritz-Carlton and many more. He is widely published and is considered an innovative leader in affluent-facing brand development. He recently moved back home to DFW after a decade of success in Manhattan. He has an MFA from Columbia.


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    William D. Greenhill; Partner, Of Counsel; Haynes & Boone, LLP