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​FORTË's proprietary live-streaming tech enables gyms/studios to build a premium branded digital experience through their white-label platform or marketplace.

  • Stage $5M in TTM Revenue
  • Industry Consumer Services
  • Location New York, NY, USA
  • Currency USD
  • Founded May 2015
  • Employees 60
  • Incorporation Type C-corp

Company Summary

FORTË has developed the fitness industry's only turnkey premium live and on-demand streaming solution on the market powered by their proprietary hardware and software technology, enabling gyms to create high-quality yet cost effective interactive digital experiences for their members.

FORTË powers many of the largest brands, including the YMCA, UFC, Goodlife Fitness, NFL Player's Association, Under Armour World Headquarters Gym, and many others.


  • Laursylvie
    Founder & CEO

    Lauren spent 10 yrs on Wall St, w/ the last 5 yrs on a trading floor as an Institutional US Gov Bond Broker at Whitaker Securities. Prior, she worked at Deutsche Bank & Cloudview Capital. She graduated from the Univ. of Maryland, w/ a BA in comm. & concentration in business, earning ACC Academic Honor Roll & Intercollegiate Athletic HR. She is a 2-time all-American field hockey player, played in the Junior Olympics, & went on to play D1 at UMD.

  • Me
    Lead Streaming Engineer

    Andrey Martinkov moved to Washington DC metropolitan area about a decade ago. He received his Associate’s degree in Information Technology Science from NVCC as well as Bachelor’s degree in AIT at George Mason University. Andrey worked in the IT industry for the past 6 years championing in both internal and external sides of the island. Andrey has knowledge across the entire IT spectrum mainly specializing in software development and networks.

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    Kyle Rosin

    Kyle Rosin is a full stack web application & software developer from Chicago. After completing his B.S. in Computer & Information Technology at Purdue Univ. he worked in fast-pace environments at Molex and Nokia before moving to CA to try his hand at a digital media startup. Prior to joining the team at FORTË, Kyle was the engineering lead for the founding team at Rant, later acquired by Function(x). After Rant, he cofounded a digital agency.

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    Chris Bukowski
    Brand Partnerships

    Serial Entrepreneur and restaurateur with 10+ years experience in business operations, strategy and marketing, studied Hospitality and Business (University of Nevada Las Vegas), former athlete, and contestant on ‘The Bachelorette’. Co-Founder of KCM Create a digital media agency, and immersed in the startup world and obsessed with finding the next "big thing."

  • E6167b23 fb22 411c 9b68 33f3615b1230

    20-years of experience helping companies to achieve growth and profitability. Formerly, CFO of Genesis Media LLC, and COO/CFO of AdGenesis LLC, (a predecessor company to Genesis Media). Prior experience as a strategy and M&A consultant, an investment banker and private equity professional. Graduated with honors from University of Cambridge, and received an MBA from Wharton.

  • 1d7994db 4735 4df5 9d97 517bae8ed3fa
    VP of Global Sales

    30 years in the fitness industry. For 12 years was CEO of Les Mills International Distribution. Her career progressed from fitness trainer to group exercise instructor, personal trainer, group exercise director, general manager, VP, COO, & CEO. Experience in corporate B2B sales, developing and managing high performing teams, executive leadership and generally what it takes to run successful health & fitness facilities.

  • Bm6a5450
    Director of Content

    Heidi comes from the television broadcasting world with a rich resume working for the #1 television station in the #1 tv market, New York City. She presented and anchored on ABC and filled in on Good Morning America for years in New York.

    This former Division 1 runner has always been immersed in fitness and after television, she followed her fitness passion and has trained the who’s who of NYC’s celebrity set.

  • 20+ year entrepreneurial Software Engineering and Management background includes a vast array of experience including managing large-scale multi-million dollar software development projects, growing startups, architecting enterprise applications, and Executive Management of a $100M+ national corporation. Worked at Crunch Gyms as their CTO and Motionsoft.

  • 7d189236 a501 4958 ae98 9a53475f51a1
    Head of Customer Success

    Experienced Customer Success Manager with a demonstrated history of working in the health wellness and fitness industry. Skilled in Customer Acquisition, Coaching, Team Building, Management, and Account Management.

    Formerly, from the industry leader EGYM/Netpulse.

Previous Investors

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    500 Startups
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    Cito Ventures
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    Lee Linden
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    Tikhon Bernstam
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    Gesche Haas
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    Katelin Shea