​FORTË's proprietary live-streaming white label SaaS platform enables major fitness brands to build a premium branded digital experience

  • Stage $1M in TTM Revenue
  • Industry Business Services
  • Location New York, NY, USA
  • Currency USD
  • Founded May 2015
  • Employees 12
  • Incorporation Type C-corp

Company Summary

FORTË has developed the fitness industry's only turnkey premium live and on-demand streaming solution on the market powered by their proprietary hardware and software technology, enabling gyms to create high-quality yet cost effective interactive digital experiences for their members.

FORTË powers many of the largest brands, including the YMCA, UFC, NFL Player's Association, Under Armour World Headquarters Gym, The Edge and many others.


  • Founder & CEO

    Lauren spent 10 yrs on Wall St, w/ the last 5 yrs on a trading floor as an Institutional US Gov Bond Broker at Whitaker Securities. Prior, she worked at Deutsche Bank & Cloudview Capital. She graduated from the Univ. of Maryland, w/ a BA in comm. & concentration in business, earning ACC Academic Honor Roll & Intercollegiate Athletic HR. She is a 2-time all-American field hockey player, played in the Junior Olympics, & went on to play D1 at UMD.


    20-years of experience helping companies to achieve growth and profitability. Formerly, CFO of Genesis Media LLC, and COO/CFO of AdGenesis LLC, (a predecessor company to Genesis Media). Prior experience as a strategy and M&A consultant, an investment banker and private equity professional. Graduated with honors from University of Cambridge, and received an MBA from Wharton.

  • 20+ year entrepreneurial Software Engineering and Management background includes a vast array of experience including managing large-scale multi-million dollar software development projects, growing startups, architecting enterprise applications, and Executive Management of a $100M+ national corporation. Worked at Crunch Gyms as their CTO and Motionsoft.

  • Aldrich Ruttle
    Lead Developer

    Electrical/Computer Engineer
    20+ years software experience; Full-stack including embedded systems, cloud, blockchain, Wireless Dynamics, Garmin, ATB Financial, Xendit

  • Heidi Jones
    Director of Content

    Heidi comes from the television broadcasting world with a rich resume working for the #1 television station in the #1 tv market, New York City. She presented and anchored on ABC and filled in on Good Morning America for years in New York.
    This former Division 1 runner has always been immersed in fitness and after television, she followed her fitness passion and has trained the who’s who of NYC’s celebrity set.

  • Oz Zamudio
    Lead Designer

    20+ years in design focused on human centered design.
    Formerly at VTS and Tripfilms

  • Emily Huddle
    Client Success Manager

    Formerly a manager at Orange Theory Fitness
    Avid Crossfitter and summited Mount Kilimanjaro

Previous Investors

  • 500 Startups
    Cito Ventures
    Lee Linden
  • Tikhon Bernstam
    Gesche Haas
    Katelin Shea

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