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Bringing innovative design and home decor products from around the world to Latin America, with a focus on Brazil.

  • Stage $3M in TTM Revenue
  • Industry Internet / Web Services
  • Location São Paulo, Brazil
  • Currency USD
  • Founded February 2012
  • Employees 21
  • Website

Company Summary

FormaFina offers Latin American consumers the discovery of curated, aspirational and exclusive design and home decor products that cannot be found in the local market. The company has offices in Sao Paulo and Buenos Aires, warehouses in Sao Paulo and Florida and the expertise and licenses for importing into Brazil. FormaFina has exclusivity for the majority of the foreign brands it imports, has 70%+ margins and carries no inventory risk.


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    CEO & Founder

    Extensive startup experience with expertise on monetization and ecommerce optimization: VP of Strategy for Live Gamer, VP of Monetization for Vostu.
    MBA from Harvard, MEng from Imperial College London.

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    Bruno Lopes
    Brasil Country Manager

    Extensive experience with very strong network deco flash sales in Brazil. Head of Sales and number 3 employee of Westing, main competitor. Head of deco category of Privalia, flash sales site.

  • Unnamed
    Argentina Country Manager

    Successful Argentinian entrepreneur. Started and grew Oferta Simple in Argentina, and sold it to Peixe Urbano. In charge of Publishing and Sales Team at Peixe Urbano Argentina.

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    Director, Operations & Customer Service

    Highly experienced with strong expertise in ecommerce operations and logistics.
    Manager, Operations & Logistics, Dafiti
    Manager, Logistics, Natura


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    Hans Hickler - Ex-CEO DHL US, CEO Agility Logistics, CEO APL Logistics
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    In Hsieh - Brazilian ecommerce expert. Cofounder of
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    Marcelo Ballona - Founder of Submarino

Previous Investors