FormaFina
Bringing innovative design and home decor products from around the world to Latin America, with a focus on Brazil.
- Stage $3M in TTM Revenue
- Industry Internet / Web Services
- Location São Paulo, Brazil
- Currency USD
- Founded February 2012
- Employees 21
- Website formafina.com.br
Company Summary
FormaFina offers Latin American consumers the discovery of curated, aspirational and exclusive design and home decor products that cannot be found in the local market. The company has offices in Sao Paulo and Buenos Aires, warehouses in Sao Paulo and Florida and the expertise and licenses for importing into Brazil. FormaFina has exclusivity for the majority of the foreign brands it imports, has 70%+ margins and carries no inventory risk.
Team
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CEO & Founder
Extensive startup experience with expertise on monetization and ecommerce optimization: VP of Strategy for Live Gamer, VP of Monetization for Vostu.
MBA from Harvard, MEng from Imperial College London. -
Bruno LopesBrasil Country Manager
Extensive experience with very strong network deco flash sales in Brazil. Head of Sales and number 3 employee of Westing, main competitor. Head of deco category of Privalia, flash sales site.
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Argentina Country Manager
Successful Argentinian entrepreneur. Started and grew Oferta Simple in Argentina, and sold it to Peixe Urbano. In charge of Publishing and Sales Team at Peixe Urbano Argentina.
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Director, Operations & Customer Service
Highly experienced with strong expertise in ecommerce operations and logistics.
Manager, Operations & Logistics, Dafiti
Manager, Logistics, Natura
Advisors
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Hans Hickler - Ex-CEO DHL US, CEO Agility Logistics, CEO APL LogisticsUnconfirmedIn Hsieh - Brazilian ecommerce expert. Cofounder of baby.com.br.UnconfirmedMarcelo Ballona - Founder of SubmarinoUnconfirmed
Previous Investors
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500 StartupsUnconfirmed
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