FORM Lifting

We help gyms, coaches, and athletes improve their performance and overall training experience through an integrated system of smart devices.

  • Stage Full Product Ready
  • Industry Sports
  • Location Santa Monica, CA, US
  • Currency USD
  • Founded February 2016
  • Employees 3
  • Incorporation Type C-corp
  • Website formlifting.com

Company Summary

We help gyms, coaches, and athletes improve their performance and overall training experience through an integrated system of smart devices. Our first signature product, the FORM Collar and free iOs/Android app, is currently in market and helps strength & conditioning facilities train smarter with Velocity Based Training. Our competitive advantage is our proprietary sensor pack and will help produce larger market opportunities in the future.

Team

  • Brian Jaffe
    CEO

    Graduated from UC Berkeley Haas School of Business. Brian has owned Cave CrossFit in Los Angeles for over 6 years starting it from a 400sq ft garage. He is a fitness entrepreneur, weightlifter and CrossFitter.

  • Jacob Portukalian
    CTO

    Graduated from UCLA and has extensive experience in electronics design and manufacturing including 2.5 years at SpaceX as a lead communications systems engineer. Jacob flies airplanes, plays chess and is an avid CrossFitter.

  • Kevin Anders
    Product Manager/Customer Service

    Graduated from Graceland University in Chemistry and Math. Kevin co-owns a tattoo studio, Royal Heritage Tattoo & Piercing in LA and is a CrossFitter, combining his two favorite things; tattoos & weightlifting.

Advisors

  • Taylor Adams
    Unconfirmed

Previous Investors

  • Noname Ventures
    Unconfirmed

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