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The trusted online marketplace for consumers to shop and purchase automotive protection products that extend the value of their vehicle

  • Stage Full Product Ready
  • Industry Consumer Products
  • Location Chicago, IL, USA
  • Currency USD
  • Founded November 2011
  • Employees 4
  • Website

Company Summary

In the $11B highly fragmented extended car warranty category, we have vertically integrated leading key product and service providers into the first ever online commerce portal that provides full product and price transparency. A disruptive online commerce play, we will capitalize on high consumer demand and structural sales and marketing inefficiencies to deliver best products at the best possible prices.


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    Russ Carpel
    Co-Founder & CEO

    Russ founded ForeverCar in 2011. Russ has over 12 years sales, marketing and management experience. He’s worked with many top Fortune 500 brands and he’s consistently been a top performing business development and marketing executive throughout his career. Most recently, Russ was the VP of Digital Advertising for a top online financial media publisher. Previously in his career, Russ ran Midwest advertising efforts for multiple top-tier national


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    Gregory Grossman

Previous Investors

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    Lincoln Park Capital