Force aims to be the first major athletic apparel company that focuses on products that provide consumers quantifiable benefits to their fitness goals. Force's generation one product, Morphlex, integrates performance fabric with elastic resistance bands placed over a specific kinetic chain on the wearer. This provides lightweight, mobile resistance to the wearer's natural movements in multiple directions while still allowing for full range of motion.

In addition to revolutionizing the application of resistance training for athletics, Morphlex provides every wearer with the benefits of increasing caloric burn, lean muscle mass, bone density, and accelerating fat loss.